Answer: In Utiliy’s Q1 2026 sample of 20 public product pages (16 fully scored, 4 blocked or timed out), the mean overall PDP readiness score was 57.9/100, with AI visibility averaging 59.6/100 and Product JSON-LD present on 75.0% of scored pages. Shopify DTC merchants outperformed major marketplaces on AI visibility in this cohort.
Generated September 01, 2026 UTC · UPRS 1.0.0 · Methodology · UPRS spec
57.9Overall avg / 100
59.6AI visibility avg
69.2Schema avg
66.9Google SEO avg
75.0%Product JSON-LD rate
16Pages scored
Amazon{"count"=>6, "overall"=>60.3, "ai_visibility"=>60.7, "schema"=>79.7, "google_seo"=>73.0, "jsonld_rate"=>100.0} (n=)
- Overall
- AI visibility
- Schema
- Google SEO
- JSON-LD rate
- %
Etsy{"count"=>2, "overall"=>27.0, "ai_visibility"=>35.0, "schema"=>15.0, "google_seo"=>38.0, "jsonld_rate"=>0.0} (n=)
- Overall
- AI visibility
- Schema
- Google SEO
- JSON-LD rate
- %
eBay{"count"=>2, "overall"=>25.0, "ai_visibility"=>35.0, "schema"=>15.0, "google_seo"=>32.0, "jsonld_rate"=>0.0} (n=)
- Overall
- AI visibility
- Schema
- Google SEO
- JSON-LD rate
- %
Shopify DTC{"count"=>6, "overall"=>76.8, "ai_visibility"=>74.8, "schema"=>95.0, "google_seo"=>82.0, "jsonld_rate"=>100.0} (n=)
- Overall
- AI visibility
- Schema
- Google SEO
- JSON-LD rate
- %
