What this tool checks

Utiliy crawls a single product detail page and scores it across eight categories: technical health, on-page SEO, structured data, product information completeness, images, AI shopping readiness, content quality, and conversion clarity.

Unlike site-wide crawlers built for enterprise SEO teams, this auditor is built for one high-intent page — the URL that should rank and convert.

Who it’s for

Shopify and WooCommerce merchants refreshing PDPs
SEO freelancers auditing client product pages
Brands benchmarking competitor listings
Teams preparing for AI shopping and agentic commerce

Frequently asked questions

Does it work on competitor pages?

Yes, for any public product URL. Use it to see how a top-ranking competitor structures schema, content, and product facts.

Is this only for Shopify?

No. We detect Shopify, WooCommerce, Etsy, Amazon, and generic storefronts. Platform-specific hints are included when detected.

How is the score calculated?

Scores are weighted and deterministic. AI adds qualitative recommendations but does not randomly assign the core score.