Search is changing — product pages must be machine-readable

AI shopping assistants do not browse like humans. They extract entities and facts: name, category, price, availability, dimensions, materials, compatibility, warranty, shipping, returns.

If those facts are missing, buried in images, or inconsistent with schema, the product is harder to recommend — even if the page looks fine to a human.

What we score

Utiliy estimates AI shopping readiness from:

Structured Product/Offer schema
Visible specifications and FAQs
Brand, SKU, and variant clarity
Shipping and returns language
Image-supported claims (where detectable)

Example gaps we commonly find:

Weight and dimensions missing for shipping-sensitive categories
Compatibility lists only in PDFs or images
Price in schema but not visible (or vice versa)
Generic descriptions with no use-case language

This is not “AI SEO hype”

We do not promise placement in ChatGPT or Perplexity. We measure whether the page gives an automated system enough structured, consistent information to describe the product accurately.

Paste a URL above for a full audit with prioritized fixes.