{
  "title": "Utiliy Product Page Index",
  "edition": "Q1 2026",
  "generated_at": "2026-09-01T12:55:47Z",
  "methodology_url": "https://utiliy.com/pdp-index/methodology/",
  "spec_url": "https://utiliy.com/spec/uprs/",
  "uprs_version": "1.0.0",
  "aggregate": {
    "sample_size": 16,
    "error_count": 4,
    "overall_avg": 57.9,
    "google_seo_avg": 66.9,
    "ai_visibility_avg": 59.6,
    "content_avg": 69.1,
    "keywords_avg": 25.8,
    "images_avg": 54.6,
    "schema_avg": 69.2,
    "product_jsonld_rate_pct": 75.0,
    "by_retailer": {
      "Amazon": {
        "count": 6,
        "overall": 60.3,
        "ai_visibility": 60.7,
        "schema": 79.7,
        "google_seo": 73.0,
        "jsonld_rate": 100.0
      },
      "Etsy": {
        "count": 2,
        "overall": 27.0,
        "ai_visibility": 35.0,
        "schema": 15.0,
        "google_seo": 38.0,
        "jsonld_rate": 0.0
      },
      "eBay": {
        "count": 2,
        "overall": 25.0,
        "ai_visibility": 35.0,
        "schema": 15.0,
        "google_seo": 32.0,
        "jsonld_rate": 0.0
      },
      "Shopify DTC": {
        "count": 6,
        "overall": 76.8,
        "ai_visibility": 74.8,
        "schema": 95.0,
        "google_seo": 82.0,
        "jsonld_rate": 100.0
      }
    },
    "top_uprs_rules": [
      {
        "id": "U-CNT-020",
        "count": 16
      },
      {
        "id": "U-SEO-050",
        "count": 15
      },
      {
        "id": "U-SEO-030",
        "count": 13
      },
      {
        "id": "U-CNT-010",
        "count": 13
      },
      {
        "id": "U-SEO-011",
        "count": 12
      },
      {
        "id": "U-SEO-020",
        "count": 11
      },
      {
        "id": "U-SEO-040",
        "count": 10
      },
      {
        "id": "U-SCH-030",
        "count": 6
      },
      {
        "id": "U-TEC-010",
        "count": 4
      },
      {
        "id": "U-SEO-001",
        "count": 4
      }
    ]
  },
  "samples": [
    {
      "url": "https://www.amazon.com/Apple-AirPods-Pro-2nd-Generation/dp/B0CHWRXH8B",
      "retailer": "Amazon",
      "category": "Electronics",
      "status": "ok",
      "error": "audit_failed",
      "platform": "amazon",
      "title": "Amazon.com",
      "overall": 69,
      "google_seo": 72,
      "ai_visibility": 80,
      "content": 80,
      "keywords": 0,
      "images": 88,
      "schema": 95,
      "has_product_jsonld": true,
      "issue_count": 9,
      "uprs_rules_triggered": [
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-SEO-050",
        "U-SEO-040",
        "U-CNT-020",
        "U-SCH-030"
      ],
      "top_issues": [
        "title_too_short",
        "missing_meta_description",
        "missing_h1",
        "thin_content",
        "missing_canonical"
      ]
    },
    {
      "url": "https://www.amazon.com/Kindle-Paperwhite-11th-generation/dp/B08KTZ8249",
      "retailer": "Amazon",
      "category": "Electronics",
      "status": "ok",
      "error": "audit_failed",
      "platform": "amazon",
      "title": "Amazon.com",
      "overall": 69,
      "google_seo": 72,
      "ai_visibility": 76,
      "content": 76,
      "keywords": 12,
      "images": 88,
      "schema": 93,
      "has_product_jsonld": true,
      "issue_count": 11,
      "uprs_rules_triggered": [
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-SEO-050",
        "U-CNT-020",
        "U-SEO-040",
        "U-SCH-030",
        "U-CNT-010"
      ],
      "top_issues": [
        "title_too_short",
        "missing_meta_description",
        "missing_h1",
        "thin_content",
        "missing_returns"
      ]
    },
    {
      "url": "https://www.amazon.com/Instant-Pot-Duo-Evo-Plus/dp/B07W55DDFB",
      "retailer": "Amazon",
      "category": "Home",
      "status": "ok",
      "error": "audit_failed",
      "platform": "amazon",
      "title": "Amazon.com",
      "overall": 49,
      "google_seo": 72,
      "ai_visibility": 50,
      "content": 71,
      "keywords": 0,
      "images": 20,
      "schema": 71,
      "has_product_jsonld": true,
      "issue_count": 13,
      "uprs_rules_triggered": [
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-SEO-050",
        "U-CNT-010",
        "U-CNT-020",
        "U-SEO-040",
        "U-SCH-030"
      ],
      "top_issues": [
        "title_too_short",
        "missing_meta_description",
        "missing_h1",
        "thin_content",
        "missing_brand"
      ]
    },
    {
      "url": "https://www.amazon.com/Nike-Mens-Dri-FIT-Training/dp/B0B3X8XQZQ",
      "retailer": "Amazon",
      "category": "Apparel",
      "status": "ok",
      "error": "audit_failed",
      "platform": "amazon",
      "title": "Amazon.com",
      "overall": 77,
      "google_seo": 78,
      "ai_visibility": 58,
      "content": 71,
      "keywords": 100,
      "images": 75,
      "schema": 77,
      "has_product_jsonld": true,
      "issue_count": 10,
      "uprs_rules_triggered": [
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-CNT-010",
        "U-CNT-020",
        "U-SEO-040",
        "U-SCH-030"
      ],
      "top_issues": [
        "title_too_short",
        "missing_meta_description",
        "missing_h1",
        "missing_brand",
        "missing_returns"
      ]
    },
    {
      "url": "https://www.amazon.com/LEGO-Icons-Bouquet-Building-Set/dp/B0CGY4RV8F",
      "retailer": "Amazon",
      "category": "Toys",
      "status": "ok",
      "error": "audit_failed",
      "platform": "amazon",
      "title": "Amazon.com",
      "overall": 49,
      "google_seo": 72,
      "ai_visibility": 50,
      "content": 71,
      "keywords": 0,
      "images": 20,
      "schema": 71,
      "has_product_jsonld": true,
      "issue_count": 13,
      "uprs_rules_triggered": [
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-SEO-050",
        "U-CNT-010",
        "U-CNT-020",
        "U-SEO-040",
        "U-SCH-030"
      ],
      "top_issues": [
        "title_too_short",
        "missing_meta_description",
        "missing_h1",
        "thin_content",
        "missing_brand"
      ]
    },
    {
      "url": "https://www.amazon.com/Samsung-65-Inch-Class-QLED/dp/B0CV6421BW",
      "retailer": "Amazon",
      "category": "Electronics",
      "status": "ok",
      "error": "audit_failed",
      "platform": "amazon",
      "title": "Amazon.com",
      "overall": 49,
      "google_seo": 72,
      "ai_visibility": 50,
      "content": 71,
      "keywords": 0,
      "images": 20,
      "schema": 71,
      "has_product_jsonld": true,
      "issue_count": 13,
      "uprs_rules_triggered": [
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-SEO-050",
        "U-CNT-010",
        "U-CNT-020",
        "U-SEO-040",
        "U-SCH-030"
      ],
      "top_issues": [
        "title_too_short",
        "missing_meta_description",
        "missing_h1",
        "thin_content",
        "missing_brand"
      ]
    },
    {
      "url": "https://www.bestbuy.com/site/apple-airpods-pro-2nd-generation/6447382.p",
      "retailer": "Best Buy",
      "category": "Electronics",
      "status": "error",
      "error": "audit_failed"
    },
    {
      "url": "https://www.bestbuy.com/site/sony-wh-1000xm5-wireless-noise-canceling-over-the-ear-headphones/6505727.p",
      "retailer": "Best Buy",
      "category": "Electronics",
      "status": "error",
      "error": "audit_failed"
    },
    {
      "url": "https://www.bestbuy.com/site/lg-65-class-c3-series-oled-4k-uhd-smart-webos-tv/6534567.p",
      "retailer": "Best Buy",
      "category": "Electronics",
      "status": "error",
      "error": "audit_failed"
    },
    {
      "url": "https://www.bestbuy.com/site/dyson-v15-detect-absolute-cordless-vacuum/6456789.p",
      "retailer": "Best Buy",
      "category": "Home",
      "status": "error",
      "error": "audit_failed"
    },
    {
      "url": "https://www.etsy.com/listing/772989228/personalized-leather-wallet-for-men",
      "retailer": "Etsy",
      "category": "Accessories",
      "status": "ok",
      "error": "audit_failed",
      "platform": "etsy",
      "title": "etsy.com",
      "overall": 27,
      "google_seo": 38,
      "ai_visibility": 35,
      "content": 45,
      "keywords": 0,
      "images": 20,
      "schema": 15,
      "has_product_jsonld": false,
      "issue_count": 22,
      "uprs_rules_triggered": [
        "U-TEC-010",
        "U-SEO-001",
        "U-SCH-001",
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-SEO-050",
        "U-CNT-010",
        "U-CNT-020",
        "U-TEC-002",
        "U-SEO-040"
      ],
      "top_issues": [
        "storefront_bot_block",
        "http_error",
        "missing_product_schema",
        "title_too_short",
        "missing_meta_description"
      ]
    },
    {
      "url": "https://www.etsy.com/listing/1289624124/custom-pet-portrait-digital",
      "retailer": "Etsy",
      "category": "Art",
      "status": "ok",
      "error": "audit_failed",
      "platform": "etsy",
      "title": "etsy.com",
      "overall": 27,
      "google_seo": 38,
      "ai_visibility": 35,
      "content": 45,
      "keywords": 0,
      "images": 20,
      "schema": 15,
      "has_product_jsonld": false,
      "issue_count": 22,
      "uprs_rules_triggered": [
        "U-TEC-010",
        "U-SEO-001",
        "U-SCH-001",
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-SEO-050",
        "U-CNT-010",
        "U-CNT-020",
        "U-TEC-002",
        "U-SEO-040"
      ],
      "top_issues": [
        "storefront_bot_block",
        "http_error",
        "missing_product_schema",
        "title_too_short",
        "missing_meta_description"
      ]
    },
    {
      "url": "https://www.ebay.com/itm/166964928012",
      "retailer": "eBay",
      "category": "Electronics",
      "status": "ok",
      "error": "audit_failed",
      "platform": "ebay",
      "title": "Error Page | eBay",
      "overall": 25,
      "google_seo": 32,
      "ai_visibility": 35,
      "content": 45,
      "keywords": 0,
      "images": 20,
      "schema": 15,
      "has_product_jsonld": false,
      "issue_count": 22,
      "uprs_rules_triggered": [
        "U-TEC-010",
        "U-SEO-001",
        "U-SCH-001",
        "U-TEC-001",
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-CNT-010",
        "U-CNT-020",
        "U-SEO-040",
        "U-SEO-050"
      ],
      "top_issues": [
        "storefront_bot_block",
        "http_error",
        "missing_product_schema",
        "noindex",
        "title_too_short"
      ]
    },
    {
      "url": "https://www.ebay.com/itm/256123456789",
      "retailer": "eBay",
      "category": "Collectibles",
      "status": "ok",
      "error": "audit_failed",
      "platform": "ebay",
      "title": "Error Page | eBay",
      "overall": 25,
      "google_seo": 32,
      "ai_visibility": 35,
      "content": 45,
      "keywords": 0,
      "images": 20,
      "schema": 15,
      "has_product_jsonld": false,
      "issue_count": 22,
      "uprs_rules_triggered": [
        "U-TEC-010",
        "U-SEO-001",
        "U-SCH-001",
        "U-TEC-001",
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-CNT-010",
        "U-CNT-020",
        "U-SEO-040",
        "U-SEO-050"
      ],
      "top_issues": [
        "storefront_bot_block",
        "http_error",
        "missing_product_schema",
        "noindex",
        "title_too_short"
      ]
    },
    {
      "url": "https://www.allbirds.com/products/mens-tree-runners",
      "retailer": "Shopify DTC",
      "category": "Apparel",
      "status": "ok",
      "error": "audit_failed",
      "platform": "shopify",
      "title": "Allbirds: Sustainable Men\u2019s Shoes, Wear-All-Day Comfort",
      "overall": 79,
      "google_seo": 88,
      "ai_visibility": 81,
      "content": 82,
      "keywords": 38,
      "images": 88,
      "schema": 95,
      "has_product_jsonld": true,
      "issue_count": 10,
      "uprs_rules_triggered": [
        "U-SEO-050",
        "U-CNT-020",
        "U-CNT-030",
        "U-SEO-031"
      ],
      "top_issues": [
        "thin_content",
        "missing_returns",
        "shopify_collection_redirect",
        "title_h1_mismatch",
        "missing_og_title"
      ]
    },
    {
      "url": "https://www.gymshark.com/products/gymshark-crest-joggers-black-ss22",
      "retailer": "Shopify DTC",
      "category": "Apparel",
      "status": "ok",
      "error": "audit_failed",
      "platform": "shopify",
      "title": "Gymshark Crest Joggers - Black | Gymshark",
      "overall": 75,
      "google_seo": 92,
      "ai_visibility": 81,
      "content": 82,
      "keywords": 62,
      "images": 43,
      "schema": 95,
      "has_product_jsonld": true,
      "issue_count": 12,
      "uprs_rules_triggered": [
        "U-SCH-010",
        "U-SCH-011",
        "U-CNT-020",
        "U-SEO-050",
        "U-CNT-010",
        "U-IMG-001"
      ],
      "top_issues": [
        "missing_offers",
        "missing_offer",
        "missing_shipping",
        "missing_returns",
        "missing_og_title"
      ]
    },
    {
      "url": "https://www.brooklinen.com/products/classic-core-sheet-set",
      "retailer": "Shopify DTC",
      "category": "Home",
      "status": "ok",
      "error": "audit_failed",
      "platform": "shopify",
      "title": "Classic Percale Sheet Set | Cooling Cotton Sheets | Brooklinen",
      "overall": 80,
      "google_seo": 84,
      "ai_visibility": 81,
      "content": 82,
      "keywords": 50,
      "images": 88,
      "schema": 95,
      "has_product_jsonld": true,
      "issue_count": 7,
      "uprs_rules_triggered": [
        "U-SEO-030",
        "U-SEO-050",
        "U-CNT-020"
      ],
      "top_issues": [
        "missing_h1",
        "thin_content",
        "missing_returns",
        "meta_too_long",
        "missing_og_title"
      ]
    },
    {
      "url": "https://colourpop.com/products/lippie-stix",
      "retailer": "Shopify DTC",
      "category": "Beauty",
      "status": "ok",
      "error": "audit_failed",
      "platform": "shopify",
      "title": "ColourPop\u00ae Cosmetics",
      "overall": 71,
      "google_seo": 80,
      "ai_visibility": 62,
      "content": 80,
      "keywords": 25,
      "images": 88,
      "schema": 95,
      "has_product_jsonld": true,
      "issue_count": 12,
      "uprs_rules_triggered": [
        "U-SEO-011",
        "U-SEO-030",
        "U-SEO-050",
        "U-CNT-010",
        "U-CNT-020",
        "U-CNT-030"
      ],
      "top_issues": [
        "title_too_short",
        "missing_h1",
        "thin_content",
        "missing_sku",
        "missing_returns"
      ]
    },
    {
      "url": "https://www.glossier.com/products/boy-brow",
      "retailer": "Shopify DTC",
      "category": "Beauty",
      "status": "ok",
      "error": "audit_failed",
      "platform": "shopify",
      "title": "Boy Brow | Tinted Brow Gel \u2013 Glossier",
      "overall": 77,
      "google_seo": 90,
      "ai_visibility": 80,
      "content": 80,
      "keywords": 25,
      "images": 88,
      "schema": 95,
      "has_product_jsonld": true,
      "issue_count": 10,
      "uprs_rules_triggered": [
        "U-SEO-050",
        "U-CNT-020",
        "U-CNT-010"
      ],
      "top_issues": [
        "thin_content",
        "missing_shipping",
        "missing_returns",
        "missing_og_title",
        "missing_og_image"
      ]
    },
    {
      "url": "https://www.rothys.com/products/the-point",
      "retailer": "Shopify DTC",
      "category": "Apparel",
      "status": "ok",
      "error": "audit_failed",
      "platform": "shopify",
      "title": "The Point",
      "overall": 79,
      "google_seo": 58,
      "ai_visibility": 64,
      "content": 80,
      "keywords": 100,
      "images": 88,
      "schema": 95,
      "has_product_jsonld": true,
      "issue_count": 17,
      "uprs_rules_triggered": [
        "U-TEC-001",
        "U-SEO-011",
        "U-SEO-020",
        "U-SEO-030",
        "U-SEO-060",
        "U-SEO-050",
        "U-SCH-010",
        "U-SCH-011",
        "U-CNT-010",
        "U-CNT-020"
      ],
      "top_issues": [
        "noindex",
        "title_too_short",
        "missing_meta_description",
        "missing_h1",
        "missing_alt_text"
      ]
    }
  ]
}