Overview

The Utiliy Product Page Index is a recurring benchmark of live ecommerce product detail pages (PDPs). Each row is a single public URL audited with the same deterministic engine that powers Utiliy, scored against the Utiliy Product Readiness Specification (UPRS).

This is primary research — not a survey, not synthetic data, and not republished third-party statistics.

Sample selection (Q1 2026)

Parameter	Value
Edition	Q1 2026
URLs attempted	20
URLs fully scored	16
Blocked / failed	4
UPRS version	1.0.0
AI scoring in batch	Off (use_ai=False) — deterministic pillars only
Generated	2026-09-01T12:55:47Z

Retailers included: Amazon, Best Buy, eBay, Etsy, and Shopify direct-to-consumer (DTC) brands across electronics, apparel, home, beauty, toys, and accessories.

Inclusion criteria:

1. Public HTTPS product URL (no login).
2. English-language storefront (US URLs in this edition).
3. One SKU / listing per row — no collection or search URLs.

Exclusions:

• URLs that return HTTP errors, bot challenges, or read timeouts.
• Collection redirects (Shopify /collections/ without product handle).
• Pages where zero product fields could be extracted.

Scoring model

Six visibility pillars (0–100 each), weighted into an overall score:

Pillar	Weight	What it measures
Google SEO	20%	Title, meta, H1, canonical, thin content, technical
AI visibility	20%	Product facts machines need to recommend the listing
Content	15%	Description depth and product information completeness
Keywords	15%	Title/H1/body keyword alignment
Images	15%	Gallery size, alt text, vision signals
Schema	15%	Product JSON-LD presence and Offer completeness

Marketplace fairness: Amazon, Shopify, and WooCommerce listings receive platform-aware scoring when public JSON-LD is absent but listing data is extractable from platform-specific HTML/JSON.

UPRS rule mapping

Every analyzer issue maps to a stable UPRS rule ID (e.g. U-SCH-001 missing Product JSON-LD, U-SEO-050 thin content). Rule IDs are versioned so year-over-year comparisons stay valid.

Known limitations

1. Bot protection — Best Buy, eBay, and Etsy often block or throttle automated fetches. Failed audits are reported explicitly; they are not scored as zero-quality pages.
2. Listing churn — eBay and Etsy listing IDs expire; error-page rows indicate an invalid or removed listing.
3. No user traffic data — Scores reflect page quality signals, not conversion or revenue.
4. Single point in time — Each edition is a snapshot; re-run the batch script (api/scripts/run_pdp_index_batch.py) to refresh.

Reproducibility

• Raw data: report.json · report.csv
• Machine spec: uprs.json
• License: CC BY 4.0 — attribute Utiliy and link to this methodology page.

Contact

Questions about the index or press inquiries: contact@utiliy.com