“Free SEO audit” tools range from useless vanity scores to genuinely useful PDP diagnostics. Here is what a free product page audit should include — and how Utiliy’s free tier maps to it.
What you should get for free
A credible free pass on a single product URL should report on:
- Title & meta — length, presence, duplication risk
- Headings — H1 alignment with product name
- Canonical & indexation — obvious blockers only
- Product JSON-LD — presence, validity, Offer fields
- Product facts — price, SKU, brand, availability in HTML or schema
- Images — gallery count, missing alt text
- Keyword alignment — title vs body coverage
- AI readiness — missing attributes machines need to recommend the product
If a tool only returns a single number with no evidence, skip it.
Free vs paid: what changes
| Free tier | Pro tier |
|---|---|
| One full report per account | 80 optimizations / month ($24/mo) |
| All six visibility pillars | Same depth, higher volume |
| AI lab with copy-paste fixes | AI vision on all gallery images |
| No credit card | Priority processing |
Utiliy’s free audit is not a teaser that hides fixes — you get the full lab once so you can ship real improvements.
How to run a free audit on Utiliy
- Go to utiliy.com
- Paste a public product URL (Shopify, WooCommerce, Amazon, headless)
- Wait for the scan — the AI lab opens with prioritized fixes
- Copy snippets into your theme, CMS, or marketplace backend
No install. No Shopify app required.
Platform notes
- Shopify — theme SEO fields, JSON-LD from theme or apps, variant URLs
- WooCommerce — plugin-generated schema, duplicate H1 patterns
- Amazon — listing title, bullets, backend keywords (Utiliy extracts public page data)
- Headless — relies on JSON-LD and embedded product JSON
After the audit
Use the Product page SEO checklist 2026 before every launch. For AI-specific gaps, read optimize for Google and AI search.
Run your free audit: Open AI lab
