Audit

Use this checklist before publishing or refreshing a product detail page. For an automated pass, run the product page auditor.

Technical & indexation

  1. Returns HTTP 200
  2. Canonical URL points to the preferred version
  3. Not blocked by robots.txt for Googlebot
  4. Loads critical product content in HTML (not JS-only)

On-page SEO

  1. Unique title tag (~50–60 characters, descriptive)
  2. Meta description matches search intent
  3. One clear H1 with the product name
  4. Subheadings for specs, shipping, FAQs
  5. Enough unique copy (not factory duplicate used by 20 stores)

Structured data

  1. Valid Product JSON-LD
  2. Offer with price, currency, availability
  3. Brand, SKU, or GTIN where applicable
  4. Schema matches visible price and stock status

Product information

  1. Dimensions and weight (when category expects them)
  2. Materials / compatibility / variant clarity
  3. Warranty and returns policy linked or summarized
  4. Shipping expectations stated

Images

  1. At least 2 gallery images
  2. Descriptive alt text on primary images
  3. Images support key claims (not decorative only)

AI shopping & conversion

  1. Who the product is for is obvious in first screen
  2. Benefits, not only feature bullets
  3. Trust signals (reviews, guarantees) visible if claimed
  4. No conflicting prices between schema, cart, and visible page

Next step: Audit your product page with Utiliy for scored results and prioritized fixes.